Writings

Articles.

GEOBrand StrategyAI Search

GEO Standards Released: A Brand Strategist's Shortest Path

China's GEO national standards dropped. AI search traffic is growing 215% YoY. Three actionable paths: AI-friendly content, becoming a source, and tracking the right metrics. Window: 6-12 months.

July 25, 2026 · GEO Growth
GEOBrand RulesAI Search

2026: Brand Rules Have Flipped. Not Slowly — Flipped.

China's GEO standard is here. Xiaohongshu is testing AI search. WeChat Search is upgrading. Someone using AI can match the output of 5-8 people. Without GEO, your content doesn't exist to AI.

July 24, 2026 · GEO Growth
IP PositioningBrand Strategy

Before You Build Your IP, Do This First. 100x More Useful Than Posting Daily.

Someone spent 300K on brand positioning and got a pile of PPTs. Real positioning isn't market analysis — it's uncovering weapons you didn't even know you had.

July 23, 2026 · IP Positioning
AI ToolsEfficiencyPractical

5 AI Tools Worth Your Afternoon. Not for Novelty — To Take Back Your Time.

Save 2-3 hours daily — that's an extra month every year. These 5 tools I use every day. Not for trend-chasing — because they genuinely changed how I work.

July 22, 2026 · AI Tools